“A DEEP CONNECTION TO AND UNDERSTANDING WITH NATURE”

The first iteration of the Ewald company was started in Germany in the 1940s by the current Managing Director’s grandfather, Robert Schmidt. The company was founded and still has its headquarters in the beautiful and historic state of Thuringia right in the heart of the German countryside.

Back then, Herr Schmidt was fascinated by nature. The company’s first product was a “flower water” hair tonic. Over the years, the company gradually grew and developed its range of hair care and cosmetics products. It has however always stayed true to its roots.

“NEW BEGINNINGS”

After a brief partnership with the multinational Wella AG in the 1990s, Gebruder Ewald GmbH is now 100% in family ownership. It moved into its current premises in Nahetal-Waldau in 1998. The site comprises 9000 square metres and is complete with its own ultra-modern R&D facilities.

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“REVOLUTIONISING THE HAIR CARE INDUSTRY”

The current CEO and grandson of the company’s founder, Robert Ewald, is now in his 70s. However, while most people of his age have retired or are thinking about taking it easy, Herr Ewald’s goal in life is to continue to revolutionise the hair care industry! Ewald Brothers now manufactures four brands: C:EHKO, Keen, me and ÜBERWOOD®. It exports to over 30 countries worldwide.

“ÜBERWOOD® COMES TO KOREA”

ÜBERWOOD®, like all the other brands in Ewald company portfolio, is deeply connected to the region from which it comes. Herr Ewald lives right in the heart of the Thuringian forest. Every day he is greeted by the majestic and sweet smelling pine; this is his inspiration for the brand.

Ewald Brothers has a passion for what it does and is compassionate about the world we live in. In fact, it cares about every detail of the product and the impact it makes on the environment. It is no coincidence that it has received numerous awards for its products and processes.

The ÜBERWOOD® brand was developed in 2015 and is now being exclusively distributed in Korea by EUROK Trading Co. Limited.

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